ViewSonic has always been a platform for creatives, educators, professionals, makers and gamers. It is more than a tech company, but a visual, creative, platform that connects and enables people around the world. As they evolve from a device company to a visual solutions company they create products, services, and sustainable ecosystems that enhance visual engagement for the betterment of their customers.

the finchers – A Viewsonic production

Visual connections through the products of companies like ViewSonic is what has kept the world on track during the pandemic. ViewSonic is proud of the role its people and products play in making that connection as engaging as possible. While providing solutions has always been part of the ViewSonic’s brand ethos and mission, the new normal shaped by COVID-19 sparked a communications strategy that highlights the brand’s central role to both its corporate and individual customers. The company embarked on its first major brand marketing campaign using entertainment at a time when its products have found new importance to millions across the globe. So how do you put a brand on the map in a middle of a global media frenzy with attention spans at an all-time low? Introducing The Finchers, a ViewSonic Production, that was marketed as America’s new favorite family in a commercial.

password: thefinchers

behind the scenes

This project was truly our brand putting our money where our mouth is. Not only did we create content with and on the products we make, but we utilized ViewSonic tools to enable global creative and production team to work together seamlessly. Check out everything that went into making our first ViewSonic Production, The Finchers. Narrated by filmmaker Jakob Owens, the video features our global marketing team in Taiwan, working closely with hybrid creative studio, Caveat, their director, Mapp, and some of the best post production talent in the industry. This is an extraordinary example of remote production, and how our ColorPro monitors help creatives see the difference in quality, from start to finish.

VIEWSONIC EDUCATION

Companies and schools are scrambling to figure out the future of education. Many technology-based learning companies have created countless didactic and brand-speaking anthemic films. What’s missing is the engaging humanity. Deep empathy for our teachers, students, and parents will be a defining brand moment for ViewSonic – not just the software or displays, or connected products – what we’re doing for the world. From the dumpster-fire ashes of 2020, this ecosystem is creating long-promised, positive progress. We are, at long last, ushering in the age of Education – Here’s to Learning.

Here’s to Learning Case Study

SHORTY AWARDS – B2B Shortlisted, 2021

IMPACT AWARDS - Best Content Innovation, 2021

Here’s to Learning Music Video | Password: viewsonicedu

spotify & itunes

Our song, “In This Together” was created and composed by Grammy-nominated songwriting and production team Claude Kelly and Chuck Harmony, who perform together as Louis York, was published on both Spotify and iTunes.

Spotify: https://lnkd.in/gSShkN8
Apple Music: https://lnkd.in/gzsynJH

myviewboard classroom

Schools are now embracing the change by offering both in-person and online teaching simultaneously. ViewSonic provides solutions that allows teachers to switch between physical and virtual classrooms seamlessly. Introducing myViewBoard Classroom Software – made for blended learning, hybrid teaching, and the future of education. Your Classroom. Anywhere.

VIEWSONIC GAMING

We’re here for the gamers – From the hardcore gamers who build their own rigs to the ones who play all the side quests. Even the noobs, the dabblers and the retro-gamers. And of course, the pro gamers and the celebrity creators. But let’s not forget those who go beyond the game…the people who have literally turned gaming into art. The inventors who mod their own devices. And the performers who create their own worlds. In this big, wide world of gaming, it’s not just about winning. It’s about playing. So no matter how or why you game, We’re all UNITED BY PLAY.

United By Play Case Study

THE DRUM AWARDS FOR DIGITAL ADVERTISING APAC – Best Branding Campaign: Winner, 2022

THE DRUM AWARDS FOR DIGITAL ADVERTISING APAC– Most Effective Programmatic Partnership: Highly Commended, 2022

THE DRUM AWARDS FOR DIGITAL INDUSTRIES – Most Effective Digital Media Strategy: Winner, 2022

THE DRUM AWARDS FOR DIGITAL INDUSTRIES – Music, Entertainment, Gaming, and E-Sports: Highly Commended, 2022

THE DRUM AWARDS FOR DIGITAL INDUSTRIES – Most Effective Integrated Marketing Campaign: Finalist, 2022

SHORTY AWARDS – Global Campaign: Shortlisted, 2023

ADC – Brand/Communication Design - Branding: Shortlisted, 2023

United by Play | Social Posts

Blow @#$% Up | United by Play | Brand Spot

For the Carnage | United by Play | Brand Spot

beyond the game

Meet the players that go Beyond the Game. Some may call them rebels or outliers. But we consider them the champions of our movement. So we created a series of short films to share their passion and creativity with the world.

the gallery – Episode 1

Imagine taking your love of photography into alien worlds and fantasy lands but without a single camera. Megan and Leo combined their passion for snapping photos with their love of gaming. Both of them have opened up an entire world of virtual photography – blurring the lines of what the lens can capture.

tECH REHEARSAL – Episode 2

It’s opening night and the characters of Final Fantasy XIV are putting on a full-scale production of Phantom of the Opera. And this is all possible with Stellazzio Virtual Theater. Kira, Denver, Amanda, and Jessica took their love of live theater into the world of gaming, creating a whole new perspective of how people embrace games.

THE FORGE – EPISODE 3

Gaming doesn’t have to be stationary. Louis and Jatin took gaming beyond the confines of the screen. By building and inventing tools to recreate the motions and responses within the games they love, both creators took the 2D experience of gaming into a real-life adventure.

LAUNDROMAT

Do you like wizards and llamas? Gaming on the go doesn’t have to suck. Be the envy of everyone at the laundromat, the DMV or the coffee shop. The ViewSonic Portable Monitor is the latest in portable gaming displays. With AMD FreeSync Premium and a 144 Hz refresh rate, gamers on the go can get the best experience wherever they play. No matter where you game, we’re all United By Play.

Laundromat :60

ALIEN ABDUCTION

Our all-new ultra-wide Mini LED immersive gaming monitor will suck you in.

Alien Abduction :30

VIEWSONIC COLORPRO

ViewSonic’s ColorPro™ professional monitor series delivers stunning, color-accurate, true-to-life images with industry color standards including sRGB and Adobe RGB. ColorPro™ series professional monitors are designed to make creative work easier. Whether you’re a photographer, designer, video editor, illustrator, or other type of creative professional, ViewSonic ColorPro™ monitors give you the clarity, accuracy, and detail you need to bring out the best in your creations. Your Vision. Precisely.

Make Your First Impression Brilliant: 1:00

Creation Happens Anywhere: 2:00

Make the World Your Set :60

Created for Creatives :60

viewsonic PROJECTORS

Your space may be limited. But your imagination and the possibilities are endless. So don’t let those walls close you in. One of those walls can be your portal to another world. You have the power to change your state of mind. Don’t just fill the room with light. Fill it with meaning and purpose. Reimagine Your Space. Make it your own.

Reimagine Your Open Floor Plan - Episode 1

One room. Infinite Possibilities. :60

360 ° :60

viewsonic workspace

In a way, the pandemic has helped evolve our workspaces into a place that satisfies each of our own individual needs. Because the door needed to close on offices so that our personal work situations could thrive. As we’re given more room to create our own professional havens, we also need the right tools at hand for flexible working — whether it’s at home, in the office or somewhere far, far away.

We need tools for any situation.

tools for any situation

Get a close look at the main founders of a start-up called H3O working together, all the while showcasing their own individual situations, quirks and unique ways of using their ViewSonic products.

The Multitasker | TOOLS FOR ANY SITUATION :30

The Perfectionist | TOOLS FOR ANY SITUATION :30

The Nomad | TOOLS FOR ANY SITUATION :30