ONE SHOW – Integrated Campaign, Bronze Pencil, 2005

CANNES – Silver Lion, 2005

CLIOS – Silver, 2005

ART DIRECTORS CLUB – Gold Cube, 2005

HATCH AWARD – Silver, 2005

COMMUNICATIONS ART – TV Commercial, 2005

TRUTH (ANTI-TOBACCO)

About 1 out of every 5 deaths in the US can be attributed to tobacco products. American Legacy Foundation is an organization set up to ensure that young people don’t become part of those statistics. Truth was a culturally relevant campaign that connected with young people. The impact of this strategy has been proven through research and industry recognition. Over 15 years, Truth has earned more than 400 awards for excellence and effectiveness.

VOICE

My partner and I developed a film commercial, “Voice,” that was part of a national campaign that created a social movement using many different channels aimed at eliminating teen smoking in the United States using actual findings from big tobacco company documents. The “Voice” was targeted towards females after finding out that teenage girls are far more likely to smoke than teenage boys, according to research.

password: voice