ADDYs – Gold, Silver & Bronze, 2014

 NRG

NRG is the power industry’s leading company that has grown from a power generator into an energy provider that powers homes and businesses throughout America.

"NRG is excited to help empower the vision of a clean energy future and encourage people to change the way they think about and use energy," said Sicily Dickenson, CMO, NRG Energy. "We hope to inspire people to join in the energy conversation and be a part of making a difference for future generations. We believe technologies like solar are here now and are something that people can embrace today."

leatherheads

Launched on the NFL's opening weekend for the 2014-15 season, NRG debuted its latest solar campaign, following the brand's tagline, "The Power to Be Free." The campaign highlights NRG's partnership with the Philadelphia Eagles. Working to change the way people think about and use energy, we set out to leverage the football season and challenge people's view of energy creation and usage, helping consumers reassess their personal energy footprint.

password: leatherheads

black & white

They say the energy problem isn’t black & white but it’s complicated full of grey areas. But isn’t it time for us to see the energy problem in black & white? We owe it to ourselves and future generations to start making positive choices to protect our planet.