THE STINGER TEXT DRIVE

Surprising Automotive Journalists right at their desk

When it comes to performance cars, most automotive journalists didn't consider Kia. So when Kia launched the Stinger, their first-ever gran turismo, we needed to change this perception.

Surprising journalists with an unexpected text drive they could experience without ever leaving their desk, we created a unique interactive book that mimics the performance of the Stinger. Engineered with eight chapters specifically designed to stoke the reader’s adrenaline. From the first glimpse, to the scent of burnt rubber, returning them to the track and making them feel something again – as if they were taking the Stinger GT out for hot laps.

75 books were delivered, making a huge impact for the Stinger in the press. It surpassed all expectations with many awards and publication, most notably the NACTOY Award – the “Oscars of the Auto Industry.” But most importantly, it changed the way these journalists and critics think about KIA.

**http://www.adweek.com/agencies/kias-text-drive-is-an-interactive-book-that-lets-you-feel-and-smell-the-stinger-driving-experience/**

**https://www.adsoftheworld.com/media/direct/kia_stinger_text_drive**

**http://www.adstasher.com/2018/05/innocean-creates-interactive-book-text.html**